Tackling Expired Listings
"The power is in the listing."
A lot of power in expired listings. Other practitioners in our industry wouldn't touch them, leaving the door wide open for those who would. "Expired listings were a gold for agents then, and they still are". Market yourselves heavily to sellers of expired listings. Our credo: "We sell listings other agents can't."
Here is a tips for approaching expired listings in your market:
Hunt through the MLS.
Approach owners in a memorable way. "Don't JUST cold-call or door-knock,"
preferable to send an attractive package that includes a company brochure, testimonials, market conditions, and a personal letter. It's all should be printed on fancy cotton paper and sent in company envelopes.
Identify why the property hasn't sold yet. Before taking on a listing, interview your potential new clients and analyze the property on their own to prioritize what must be done.
Get creative with marketing. "Marketing is not about ads; it's about telling a story. Facts tell, stories sell," start by taking hundreds of property photos—sometimes even aerial shots— and selecting about a twenty of the best to feature on the MLS. Also blog about the listings on your own Website, Facebook, Twitter, LinkedIn, Google circle etc. anywhere you could!